Business Development Plan
To-Do
Important Deadlines
Startup
Weeks 1–8
Production
Weeks 9–16
Logistics
Weeks 17–20
Pre-Launch
Weeks 21–24
Launch
Weeks 25+
Startup Phase
Legal foundations, CLO development, pre-orders, finished tech pack
Week 1–2: Legal Foundation
- Register Danish ApS via virk.dk
- Apply for business bank account
- Complete VAT registration
- Set up basic accounting system
- Secure business insurance
- Set up Mailchimp for pre-orders
- Update anzen.dk with pre-order signup
Week 3–4: Supplier Setup
- Email Première Vision contacts for hypoallergenic fabrics
- Insist suppliers provide hypoallergenic certifications
- Research additional certified sustainable suppliers
- Contact hardware suppliers with medical-grade requirements
- Create supplier evaluation criteria
- Research Portuguese seamstresses/manufacturers
Week 5–6: CLO Development
- Import lotus design into CLO 3D
- Create 3D model from flat sketch
- Set up size grading framework (70A–95E)
- Receive and test certified fabric samples
- Create CLO material library from samples
- Test lotus design with real fabric properties
- Launch pre-order campaign
Week 7–8: Tech Pack Completion
- Perfect CLO lotus design with all details
- Complete size grading across all sizes
- Generate complete tech pack from CLO
- Export pattern files (DXF) for manufacturing
- Create detailed construction specifications
- Validate pre-order demand (target 200+ orders)
- Select final seamstress/manufacturer
Production Phase
Fabric procurement, manufacturing coordination, quality control
Week 9–10: Material Procurement
- Finalize fabric suppliers with hypoallergenic certificates
- Calculate exact fabric requirements for pre-orders
- Place fabric orders (ship direct to seamstress)
- Order certified hardware and notions
- Coordinate all deliveries to seamstress location
- Set up production timeline with seamstress
- Send tech pack to seamstress
Week 11–12: Sample Production
- Monitor material deliveries to seamstress
- Begin sample production
- Receive and evaluate first samples
- Conduct fit testing across size range
- Request any necessary adjustments
- Approve final samples for production
- Create golden sample reference
Week 13–14: Full Production
- Begin full production run
- Set up weekly production check-ins
- Monitor quality during production
- Plan photography shoot with samples
- Update pre-order customers on progress
- Prepare for final quality inspection
Week 15–16: Production Completion
- Complete production run
- Conduct final quality inspection
- Coordinate packaging at seamstress
- Plan shipping to your dining room
- Execute product photography shoot
- Prepare for inventory delivery
Logistics Phase
Packaging design, dining room setup, shipping partnerships
Week 17–18: Packaging & Storage
- Design final packaging with brand aesthetic
- Source sustainable packaging materials
- Set up dining room storage system
- Install shelving and organization
- Create packing station workspace
- Order packaging supplies and materials
- Receive inventory from seamstress
Week 19–20: Shipping Setup
- Research Danish shipping partners
- Set up PostNord business account
- Configure shipping rates and options
- Test packing and shipping process
- Set up inventory management system
- Organize inventory by size and style
- Quality inspect all received inventory
- Complete anzen.dk e-commerce setup
Pre-Launch Phase
Marketing preparation, content creation, launch strategy
Week 21–22: Content & Marketing
- Complete product photography editing
- Create website product pages
- Write product descriptions and copy
- Set up social media accounts
- Create launch announcement content
- Plan influencer outreach strategy
- Prepare customer service systems
Week 23–24: Launch Preparation
- Test complete order fulfillment process
- Set up analytics and tracking
- Create launch day timeline
- Prepare email campaigns for launch
- Plan PR and media outreach
- Final website testing and optimization
- Prepare launch announcement
Launch Phase
Go live, fulfill orders, build customer base, optimize operations
Week 25+: Official Launch
- Launch anzen.dk publicly
- Announce to pre-order customers
- Execute social media launch
- Process and fulfill first orders
- Monitor website performance
- Respond to customer inquiries
- Track key performance metrics
Growth & Optimization
- Collect customer feedback and reviews
- Optimize fulfillment processes
- Build social media presence
- Plan influencer partnerships
- Develop customer loyalty programs
- Research retail partnerships
- Plan product line expansions